There’s a new book out by ‘new marketing’ guru Seth Godin called TRIBES: We Need You to Lead Us (Amazon, Seth’s Blog, iTunes). I’ve read it twice, passed it around to colleagues, and later bought the audio book.  It’s fantastic. Check out any of the links above to get summaries, various reviews, and ‘official’ marketing [...]

Author, editor, & publisher Jeffrey Krames just released his latest book last week, Inside Drucker’s Brain (published by Penguin).  I used to work with him years ago in the “book biz” and was lucky enough to help him put together his website a few months ago, http://jeffreykrames.com.
I really like the way he used the blog [...]

Einstein: His Life and Universe
I bought this “audiobook” last week from Audible.com (actually got it free via a promotion at http://audible.com/macbreak) and it’s fantastic. It’s MANY hours of listening, and I’m still on the first part, but it seems ridiculously thorough and accurate. If you have a spare 20+ hours and any craving [...]

I’m a big fan of Seth Godin’s (http://sethgodin.com) and his marketing tactics, ideas, and philosophies. In a few years, we’ll wonder why corporations tried to hang on to the old advertising model for so long. Recently I downloaded the “double audio book” from iTunes – Purple Cow: Transform Your Business by Being Remarkable, [...]

This is what I’m reading when I’m not reading my computer screen. The stories are pretty amazing – great to hear about guys that make it out of the basement! Here’s the official description:
Founders at Work: Stories of Startups’ Early Days is a collection of interviews with founders of famous technology companies about [...]